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At AVIA, we believe that transformation requires innovation, and innovation starts with a focus on health systems’ challenges and opportunities. The AVIA Innovator Network brings forward-leaning health systems together to address shared challenges that are ripe for innovation. Our growing, multidisciplinary team has collective experience in medicine, care delivery, technology, strategy, innovation, and venture. We continue to recruit talented team members who are committed to accelerating healthcare transformation.

Meet the team

Eric Langshur Co-Founder/CEO

Eric Langshur

Eric is the co-founder and Managing Partner of Abundant Venture Partners, a purpose-based incubator focused on improving the human condition by creating companies that improve Human Wellness, Human Performance and Human Engagement. Eric is also the founder and CEO of AVIA, the nation’s leading healthcare innovation network.

A values-based entrepreneur, Eric is co-founder and director of LIFE-XT, AHA!, Transparent, Helus, and Front Porch. Eric also serves as a director of Healthfinch and WiserCare. Eric was an early leader in the digital health and media fields, as the founder of CarePages (sold to Steve Case), founder of Rise Health, (sold to Best Doctors), Frequency 540 (sold to Publicis Groupe) and Ardent.io (sold to Publicis Groupe). Before transitioning to values-based entrepreneurship, Eric held top corporate executive positions at both United Technologies Corporation and Bombardier Aerospace.

Throughout his career Eric has also been actively involved in community leadership roles. He serves on the boards of The Joint Commission, the organization that accredits 20,000 global healthcare organizations and also the Center for Transforming Healthcare. Eric also serves on the board of HopeLab, the Omidyar Group’s foundation to improve the health and well-being of adolescents and young adults. He is also past Chairman of Nutmeg Big Brothers/Big Sisters and director of DC based National Family Caregiver Association.

Eric is a New York Times best-selling author. His book “Start Here: Master the Lifelong Habit of Wellbeing” was published by Simon and Schuster: North Star Way in 2017 and has been translated and released internationally by Hachette/Larousse.

Ted Meisel Co-Founder

Ted Meisel

Ted is Co-founder of AVIA and active in ensuring that the firm fulfills its mission of accelerating transformation in healthcare. He is an experienced healthcare and technology entrepreneur, executive and investor.

Ted is the former CEO of public company Overture Services, an internet search company, which he led to over $1 billion in revenues before selling to Yahoo!. After leading the Overture division at Yahoo!, Ted became an investor at Elevation Partners, known for its stakes in companies like Facebook, Yelp, and Marketshare. He started his career working on strategy and change management engagements at Mercer and McKinsey

He serves Hope Street Group, an agent of policy change in social sectors, as board chairman, and recently CMS as a senior adviser focused on delivery system and payment reform.

Ted holds a JD from Stanford University and a BA from Dartmouth College.

Linda Finkel President

Linda Finkel

Linda Finkel is President of AVIA, the nation’s leading network of health systems and hospitals committed to transformation. Linda is an experienced business leader with more than 20 years running successful companies. As a health care innovator, she has collaborated with health-care organizations to improve quality, increase patient satisfaction and reduce cost.

Prior to joining AVIA, she served as Chief Operating Officer of Accretive Health’s population health business where she held responsibility for the core elements of service launch and delivery. Previously Linda held several executive leadership roles. These include Chief Operating Officer and co-head of Bowne Business Solutions, now Williams Lea USA, where she led the business to market leadership with revenue of $300 million and 3,000 employees in four countries. Prior to her role at Bowne, Linda served as President of Donnelley Business Services, the leading business services provider to top-tier financial institutions and professional service firms—which she grew from $30 million to $90 million in less than four years. Linda was part of the founding leadership team of the company which she helped take public and continued to run as the largest business unit of Donnelley Enterprise Solutions Inc, a publicly-traded NASDAQ company.

Linda holds an MBA from Harvard Business School and a BA from Stanford University.

Linda joined AVIA because she was struck by the energy and passion that the team brings to work each and every day. The AVIA team is committed to achieving its goal and implementing change in healthcare.

Amy Dirks Stevens Executive Vice President, Provider Solutions

Amy Dirks Stevens
Executive Vice President, Provider Solutions

Amy has held significant leadership roles across the healthcare spectrum, including health systems, clinical integration organizations, ambulatory services, and physician practice management. She has been responsible for operations, strategy, and growth at local, regional, and enterprise levels for large, multi-national for-profit health systems with academic and quaternary centers, as well as community faith-based, non-profit systems. She was instrumental in receiving FTC-approval for one of the nation’s vanguard clinical integration organizations and later became its President, managing the MSO services and a network of over 50 healthcare entities, 6000 providers and 30 performance-based contracts with employers, commercial and government payors. Prior to healthcare, Ms. Stevens was a sought-after consultant in the energy and environmental sectors for contentious projects with high public visibility and business impact.

At AVIA, Amy leads the work to match the pressing problems and business drivers of member health systems with viable digital solutions in the market, and scan the horizon for emerging opportunities that can propel the innovation agenda forward.

Patti Sweeney Group Senior Vice President, Client Engagement and East

Patti Sweeney
Group Senior Vice President, Client Engagement and East

Patti is a results-focused executive with deep knowledge of the healthcare industry, executive relationship management, new business and program development, and executive networks. She has responsibility for all AVIA clients, bringing her expertise in forming high-performance trusting teams across disparate skill sets and cultures and her focus on designing custom client and partner solutions with collaboration and tenacity.

As the leader of AVIA’s client team, Patti assures that AVIA member health systems are achieving the greatest value from adoption of digital solutions identified through AVIA’s unique membership model. She and her team work with members to deeply understand their strategy, market dynamics and aspirations to enable meaningful peer interactions with other members and implementation of innovative technologies to address critical organizational needs.

Patti joined AVIA because she relishes bringing innovative solutions to a broad range of healthcare challenges in the context of a long-term relationship with member organizations.


Derek Baird Senior Vice President, Growth

Derek Baird
Senior Vice President, Growth

As SVP of Growth, Derek leads AVIA’s business development and marketing teams and engages with leading health systems to discuss potential membership in the AVIA Innovator Network.

Previously, Derek was an SVP for Health Language, guiding the company through explosive growth and its 2013 sale to Wolters Kluwer Health. He has also held marketing and product management leadership positions at Zynx Health and Practice Partner (now part of McKesson).

Derek holds an MBA from the UCLA Anderson School of Management and a BA in Business Administration from the University of Washington.

Derek joined AVIA for the opportunity to accelerate the work-in-progress transformation of American healthcare. And for the free lava lamp.

Jason Lineen Senior Vice President, Strategic Advisory Service

Jason Lineen
Senior Vice President, Strategic Advisory Service

Jason is a results-oriented healthcare innovation strategist with broad experience advising health system executives, physician leaders and trustees on their most critical “fork in the road” issues. As the leader of AVIA’s Strategy Team, Jason’s focus is connecting-the-dots between organizational strategic priorities and designing/enabling high performing innovation teams to achieve transformative results.

With nearly 20 years’ experience, Jason has conducted over 100 consulting engagements advising some of the nation’s leading health systems and academic medical centers (AMCs) on matters related to strategic planning, innovation capacity development, mergers/acquisitions/affiliations and the journey to value-based care. Previously Jason was a Director at Navigant Consulting, where he helped build the Healthcare Provider Strategy and M&A practice to over 100 professionals. In addition to leading numerous health system strategy engagements at Navigant, Jason completed hospital M&A transactions with an aggregate value in excess of $1.5 billion. Prior to Navigant, Jason was a healthcare strategist at the Tiber Group (a Chicago-based consultancy acquired by Navigant). He began his consulting career in Health IT at Deloitte.

A frequent speaker and author, Jason has presented at national meetings of American Hospital Association Center for Healthcare Governance and the Society for Healthcare Strategy & Market Development (SHSMD) and is a lecturer at Loyola University’s Beazley Institute for Health Law and Policy. Jason holds a MBA from Northwestern’s Kellogg School of Management and a BBA from the University of Notre Dame.

Jason joined AVIA for the opportunity to help solve our health care system’s most complex challenges via innovative digital solutions at scale.

Cynthia Perazzo Senior Vice President, West, Client Engagement

Cynthia Perazzo
Senior Vice President, West, Client Engagement

Cynthia is a solutions-oriented healthcare strategist and innovator. As the leader of AVIA’s team in the West, Cynthia assures that AVIA member health systems are achieving the greatest value from adoption of digital solutions.

Before joining AVIA, Cynthia served as the Senior Vice President of Strategy & Business Development at Hoag in Newport Beach, California.

Cynthia holds a Master’s degree in Business Administration from the Harvard Business School and a Bachelor’s degree in Business Administration in Finance from the University of Texas at Austin.

Cynthia believes that the network members, team, and friends of AVIA create a uniquely powerful ecosystem that can drive the needed change in the healthcare industry. She believes collaboration is the key to any organization seeking to implement significant change successfully.

Peggy Baxter Chief of Staff

Peggy Baxter
Chief of Staff

Peggy Baxter is the Chief of Staff for AVIA. She works in tandem with AVIA’s CEO and President to organize and lead initiatives focused on member experience, strategic growth, and organizational performance. As Chief of Staff, Peggy provides AVIA with the critical leadership, efficiency, and process necessary to operate as a high-performing and fast-paced organization.

Peggy has 20 years of healthcare experience and specializes in building partnerships with leading healthcare systems and industry partners. Prior to AVIA, she served as a business development executive with Objective Health, a group within McKinsey & Company that provides strategic and operational consulting services to community and regional health systems. Before joining McKinsey, Peggy spent nearly a decade as a Regional Vice President with Sg2, a health care analytics, research and consulting firm. She led the firm’s growth initiatives in the Mid-Atlantic and Southeast regions and managed executive-level relationships across a diverse portfolio of health systems and hospitals.

Peggy holds a Master’s degree from the University of Chicago, with a specialized certificate in Health Administration and Policy, and a BA from the University of Vermont.

Mitch Corwin Vice President, Finance

Mitch Corwin
Vice President, Finance

As Vice President of Finance, Mitch is responsible for leading the financial management of the company and working with company leadership on financial decision-making.

Prior to joining AVIA, Mitch served in corporate finance leadership positions Catamaran Corporation (acquired by OptumRx) and Walgreen Co. Before moving into corporate finance, he led a team of stock research analysts at Morningstar, Inc. Mitch brings over 15 years of hands-on and successful experience leading Finance departments, new business initiatives, and consulting engagements.

Mitch is a CFA charterholder and a Certified Public Accountant. He holds a BBA degree from the University of Michigan, Ross School of Business.

Mitch joined AVIA to be part of an energetic and passionate team dedicated to facing the most pressing challenges in healthcare today and driving meaningful change.

Jeanette Flom Vice President, Central, Client Engagement

Jeanette Flom
Vice President, Central, Client Engagement

Jeanette is a strategic convener and leader who is passionate about understanding an organization’s needs and creating strategic partnerships that are mutually beneficial. At AVIA Jeanette leads the Central Region health systems in their journey to leverage digital health tools that deliver results.

Prior to pursuing a position at AVIA, she served as East Division Vice President – Development & Stewardship at the American Diabetes Association, with more than a decade bringing likeminded C-Suite executives and their organizations together to do good business. Previously she held leadership positions at the American Heart Association.

Jeanette holds a B.S. degree in Business Computer Information Systems from St Cloud State University and served a five-year sentence as a Software Engineer and Business Analyst. Jeanette is an active member of the Chicago Executives Club and Director of the club’s Leadership Advisory Board.

Jeanette joined AVIA to further her mission to provide technology solutions to improve the healthcare community. She is passionate about making an impact and being part of a fast paced, visionary and brilliant team.

Eric Flyckt, MD Vice President, Product

Eric Flyckt, MD
Vice President, Product

Dr. Eric Flyckt has spent his career focused on the intersection of healthcare, analytics, and technology.

Previously, as Vice President of Informatics at Jiff, Eric developed analytic products as part of an enterprise health benefits platform, and led product management at Explorys, creating data-driven tools to improve clinical quality management and care coordination. Before that Eric spent seven years in McKinsey & Co.’s healthcare practice, addressing strategic and operational issues with health systems, payers, and life science companies, as well as leading analytics and product management for McKinsey’s Objective Health.

Eric earned his MD from Stanford University School of Medicine, and his undergraduate degrees in Cognitive Science and Biology from the University of Denver, graduating Phi Beta Kappa.

Eric is excited to lead the development of AVIA’s digital platform, building on AVIA’s successful model to further foster collaboration and learning from others’ experience and expertise to accelerate the adoption of emerging tools that will transform healthcare.

Stephen Gordon VP, Business Development West

Stephen Gordon
VP, Business Development West

As VP of Business Development West, Stephen leads recruitment to expand the nation’s leading network of health systems seeking to innovate and transform.  Our mission is to advance care delivery through the deployment of high-value, digital solutions while saving time, resources, and capital. By providing strategic focus, rigorous process discipline, and a collaborative approach, AVIA delivers measurable results to a network of 35+ health system members.

Prior to joining AVIA, Stephen was VP of Sales at Evolent Health and Lumeris, two leaders in value-based care transformation.  Both companies develop aligned partnerships to maximize clinical and financial performance and mitigate financial risk while enabling their partner health systems to control their own destiny.  He also held multiple healthcare sales roles at Microsoft including the company’s Health Solutions Group, and innovation incubation team.  Microsoft was an early leader in enterprise healthcare data analytics and consumer health engagement.

Stephen holds a BS in Communication Studies from Northwestern University.

Stephen joined AVIA to help health systems realize the full potential of their innovation activities to deliver bottom line results – faster and with greater confidence than working alone.

Marc Griffin Vice President, Strategic Resources

Marc Griffin
Vice President, Strategic Resources

Ariana Klitzner Vice President, Provider Solutions

Ariana Klitzner
Vice President, Provider Solutions

As VP of Provider Solutions, Ariana leads a team which presents and evaluates the best fit digital health solutions that meet providers’ most pressing challenges.

Prior to joining AVIA, Ariana worked as a management consultant with Bain & Company and the boutique firm, Mission Measurement. She advised companies on strategy, organizational change and measurement.. She also served as a research fellow at the Innosight Institute where she co-authored studies on disruptive innovations within integrated health systems.

Ariana holds a MBA from Harvard University and a BA from Pomona College.

Ariana joined AVIA because healthcare is an industry which impacts everyone and there is so much opportunity to make people’s lives better.

Oliver Lignell Vice President, Virtual Health

Oliver Lignell
Vice President, Virtual Health

Oliver brings more than twenty​-five​ years of healthcare strategy and initiative delivery experience to AVIA including solution work in clinical call center, care management, acute, and ambulatory settings. He is responsible for leading strategy and member initiatives in Virtual Health, a consumer focused, IoT informed, and AI enhanced vision for Telehealth and Telemedicine.

Prior to his role with AVIA, Oliver was partner and provider business consulting practice lead with Cognizant, enterprise director at CIGNA, national director of information management with Kaiser Permanente, and senior manager at Accenture. An engaging presenter, Oliver has been an invited speaker at national conferences, workshops, and ​webinars.

Oliver is a certified project management professional, holds a BA in Economics from the University of California Santa Cruz​, and earned an Associate in Risk Management designation. He has also studied human centered design, agile, CMMI, and principle centered leadership.

He joined AVIA to drive outsized improvements in population health and care delivery through v​irtual health solutions, though the chance to start the AVIA ski club couldn’t be passed up​.

Linda Lockwood Vice President, Clinical and Quality Informatics

Linda Lockwood
Vice President, Clinical and Quality Informatics

Linda has over 30 years of leadership experience in healthcare and a passion for identifying key outcomes that help health systems ensure technology is improving clinician and financial performance. At AVIA, Linda leads the Market Strategies and Business and Clinical Intelligence Teams, supporting market research and building the case to estimate and measure impact.

Prior to joining AVIA, Linda held numerous leadership roles in the consulting and vendor space. She has designed systems and processes to support best practice and regulatory compliance that enable data aggregation and analysis. Linda’s service line leadership has focused on Clinical Advisory Services for FCG, The Advisory Board, Eclypsis/Allscripts, Encore and CTG. Her practices focused on positioning providers to build their HIT foundation and organizational strategy to capture eMeasures, driving performance improvement and enabling them to compete in the fee-for-value world.

Linda is an RN, with an MBA from Loyola College. She is certified in Patient Centered Medical Home and has spoken and written nationally on value and outcomes measurement, population health, and informatics.

Linda joined AVIA to share her experiences and work with likeminded people who are passionate about making a difference in healthcare.

Kevin Meinert Vice President, Engineering

Kevin Meinert
Vice President, Engineering

As the Vice President of Engineering, Kevin leads the organization in technical strategy, architecture, and implementation of apps and tooling as well as deep-dive technical due diligence interviews of external and health system partners.

Prior to joining AVIA, he was CTO at Level EX where he built the engineering team to create game-changing, ultra-realistic 3D virtual surgery mobile phone and tablet apps so physicians can master minimally invasive procedures without risk to live patients. Kevin has also led teams at HERE Maps to develop data products such as Street View (360-degree panoramic imagery) plus cutting edge mobile apps showcasing next generation 3D Maps with glamorous 3D virtual flythroughs, clean Ux, and smart data visualization. He has core graphics rendering and visual effects & simulation experience in the video games industry where he notably leads visual effects for Star Wars The Force Unleashed for Lucasfilm. He also has an extensive background in Virtual Reality across a range of devices and applications and interaction techniques.

Kevin holds an MS and BS in Computer Engineering from Iowa State University.

He joined AVIA because he saw the drive, passion, and diverse spread of talent and intelligence in the people there, and was excited at the potential to apply his experience to improve healthcare.

Jill Seidman Vice President, Provider Solutions

Jill Seidman
Vice President, Provider Solutions

Jill works on the Provider Solutions team and is focused on AVIA’s value based care initiatives. In her role, she helps guide AVIA’s network from the prioritization of their technology needs to selection and through successful implementation, in challenge areas ranging from improving mental health access to addressing social determinants of health.

Jill has over ten years of experience working at the intersection of healthcare delivery and technology. Prior to joining AVIA, Jill was the Director of Quality & Innovation and served on the leadership team at Alivio Medical Center, a system of federally-qualified health centers on the west side of Chicago. Before that, Jill was an early team member at Healthbox, one of the first US-based healthcare accelerators for digital solutions, even driving the launch of a Tel Aviv accelerator.

Jill holds an MPH from Yale University in Health Policy & Management and a BA in International Studies from Johns Hopkins University.

Jill joined AVIA to help innovative digital solutions find the necessary market traction to grow and because you can never say no to working with Peggy Baxter.

Mike Warren Vice President, Client Engagement

Mike Warren
Vice President, Client Engagement

As Vice President of Client Engagement, Michael is responsible for ensuring that AVIA’s health system clients and strategic partners achieve value in their relationships with AVIA.

Prior to joining AVIA, Michael served as Vice President of Client Relations at Sg2, responsible for client retention, business development, and product and service delivery across a diverse portfolio of health system clients. Earlier in his career, Michael worked as part of the strategy practice at Deloitte Consulting and held sales and marketing roles with Merck & Co.

Michael holds an MBA from Northwestern University and a BS from Miami University, Magna Cum Laude.

Michael joined AVIA because, like most kids growing up in Northeastern Ohio, he always dreamed of working for a leading innovation network and health system partner.

David Smith Medicaid Transformation Project Executive

David Smith
Medicaid Transformation Project Executive

David is the Project Executive for the Medicaid Transformation Project. Prior to joining AVIA, David was the Chief Client Strategies Officer and a Partner with Leavitt Partners.

David’s expertise lies in the areas of managed care, alternative payment models, and public health. He has established several coalitions focused on these efforts, most notably in the areas of opioid use disorder recovery, individual market stabilization, and consumer-engagement platforms. He is the co-founder of the Health Care Council of a Chicago, a group of Chicago-based health care businesses focused on economic development, system transformation, and social disparities.

David  is a founding member of Third Horizon Strategies, an organization that supports companies with strategic planning responsive to current and expected policy and market environmental conditions. He also serves on the board of the Sinai Hospital System and HIMSS North America. He is also on the Founder’s Council of United States of Care, a non-partisan initiative focused on expanding health care access.

David lives in Chicago with his wife and three children.

Sonia Singh Senior Director, Provider Solutions

Sonia Singh
Senior Director, Provider Solutions

Sonia is a digital healthcare strategist focused on the changing paradigm created by the confluence of consumerism, technology innovation and scientific breakthrough. At AVIA, Sonia drives the development of high impact healthcare consumerism capabilities and identifies digital opportunities that have a clear value proposition in improving the acquisition, experience and retention of consumers.

Prior to joining AVIA, Sonia worked as a management consultant at PwC Strategy& advising health systems, payers, med device companies as well as new entrants from retail, tech and CPG on consumer driven health strategies, business model development and execution planning.

Sonia has a Masters in Information Management from Syracuse University and an Bachelors of Computer Engineering from Pune University, India. She is an investor and advisor to a health tech start-up in Kenya (ATHA – All Things Health Africa), is on the board of a non-profit supporting youth education in East Africa (Filamu Juani), and on the board of a non-profit supporting Indian Olympic athletes (Banyan Tree).

Sonia joined AVIA because of her passion to see technology led innovation power equitable and easy access to healthcare.

Kate Soden Senior Director, Marketing Communications

Kate Soden
Senior Director, Marketing Communications

As the Director of Marketing Communications, Kate oversees the creation and management of AVIA’s brand messaging, communications, and public relations activities.

Previously, Kate was a Senior Brand Performance Consultant with SGK where she developed strategic marketing recommendations for C-Suite clients by evaluating brand portfolios, organizational structures, workflows, and technology to guide clients through transformational change. She also worked for Accenture as a Marketing Communications Specialist, leading all communications for the CIO group, creating marketing assets like blogs, videos, case studies, and podcasts, and planning and executing three global webcasts annually.

Kate holds a BS from Cornell University and an MBA from DePaul University.

Kate joined AVIA to accelerate the transformation of healthcare and lead the company kickball team to a championship.

Kathryn Austin Senior Manager, Provider Solutions

Kathryn Austin
Senior Manager, Provider Solutions

As a senior manager on the Provider Solutions team, Kathryn helps AVIA’s health system members prioritize their technology needs, conducts due diligence on solution companies, and supports implementation efforts across the network.

Prior to joining AVIA, Kathryn was a project manager/implementation consultant at Epic, where she served health systems in their enterprise EHR deployments. Her work included testing leadership and revenue cycle advisory.

Kathryn holds a B.A. from the University of Notre Dame where she graduated cum laude.

Kathryn joined AVIA because she wanted to deepen providers’ access to innovation and connect them with best-fit digital solutions.

Gabrielle Mueller Senior Manager, Client Engagement

Gabrielle Mueller
Senior Manager, Client Engagement

As the Manager of Client Engagement, Gabrielle oversees the day-to-day relationships with members, serving as a guide through onboarding, tool selection, contracting, and implementation.

Prior to joining the Client Engagement team, Gabrielle was a member of AVIA’s Provider Solutions team helping members prioritize their technology needs, conduct due diligence on solution companies, and support implementation efforts. Prior to joining AVIA, she worked in the Advisory Board Company’s Healthcare division based in Washington, DC. In her time at the Advisory Board Company, she led developing research and best practices for hospitals’ Chief Nursing Officers and Chief HR Officers to improve initiatives such as patient experience, care coordination, clinician burnout and employee wellness.

Gabrielle holds a B.A. from the University of Michigan, Ann Arbor.

Gabrielle joined AVIA because of its unique position in the market—working closely between forward-thinking health systems and innovative digital solutions.

Lisa Bender Manager, Client Engagement

Lisa Bender
Manager, Client Engagement

As the Manager of Client Engagement, Lisa oversees the day-to-day relationships with Members, serving as a guide through onboarding, tool selection, contracting, and implementation.

Prior to joining AVIA, Lisa was a Senior Consultant in the Health Solutions division at FTI Consulting. During her time at FTI Consulting, she designed and implemented initiatives that helped health systems optimize and streamline their hospital billing and follow-up processes.

Lisa holds a BBA from the University of Michigan, Ann Arbor.

Lisa joined AVIA because she is passionate about being a part of improving healthcare throughout the nation and believes in the power of digital and the AVIA collaborative to contribute to that shift.

Pascale Dargis Manager, Provider Solutions

Pascale Dargis
Manager, Provider Solutions

Pascale comes from a series of startup companies with experience in health technology product and program management as well as business development. Prior to joining Provider Solutions, Pascale was a Manager of Client Operations where she oversaw day-to-day relationships with members and served as a guide through onboarding, tool selection, contracting, and implementation.

Prior to joining AVIA, Pascale joined a UX/UI firm where she led business development efforts across a number of industries. After a number of years in this field, she decided to pursue her passion of healthcare technology and joined Healthbox, a healthcare accelerator. Here she worked with 25 portfolio companies through three accelerator programs as a Program Manager. Most recently she worked at Ludi, one of Healthbox’s portfolio companies, where she was product manager for a physician contracting compliance tool.

After graduating from Michigan State University with a bachelor’s degree in Psychology, Pascale made the move to Chicago and has been on the professional board for Imerman Angels where she is now acting as the Vice President of the group for the second year.

Pascale joined AVIA to continue her work across a variety of verticals within healthcare. Her hope is to solve all IT capacity issues within health systems across the country.

Soma Ghoshal-Diaz Manager, Execution

Soma Ghoshal-Diaz
Manager, Execution

Soma Ghoshal-Diaz is a Manager on the Execution Team, focusing on supporting digital solution implementations across AVIA’s network through a deep understanding of health system strategy and the digital imperative.

Prior to her role at AVIA, Soma was a Program Director at MATTER, a digital solution incubator, and spent several years supporting digital solution implementations for global organizations.

She holds a Master’s in Public Health from The George Washington University as well as a dual degree in Journalism and Social Anthropology from New York University.

Soma joined AVIA to help transform the way healthcare is delivered at health systems throughout the country.

Betsy Hansen Manager, Strategy

Betsy Hansen
Manager, Strategy

As Manager of Strategy, Betsy aims to ensure healthcare innovation teams are equipped to transform their strategic goals into actionable results using digital health solutions.

Prior to joining AVIA, Betsy worked as a strategy consultant for Navigant Consulting. She also completed an Administrative Fellowship at Loyola University Health System where she served as project manager for various strategic and operational initiatives as well as earned her Lean-Six Sigma Green Belt certificate.

Betsy holds an MHSA from the University of Michigan and a BA from Emory University.

Betsy joined AVIA for the unique opportunity to help health systems turn their strategic goals into operational realities.

Steve Lai Manager, Provider Solutions

Steve Lai
Manager, Provider Solutions

Steve has a background in performance improvement (PI) with experience in both the automotive and healthcare industries. As a member of the Provider Solutions’ Strategic Resources Team, he supports the digital innovation goals of AVIA’s members across all areas of focus.

Steve began his career at Navistar where he held roles in manufacturing, logistics, purchasing, and product development. He then transitioned to the healthcare industry, where he held PI roles at IHA (a multi-specialty physician group) and then Ann & Robert H. Lurie Children’s Hospital of Chicago. His work spanned facilitating PI projects and spreading improvement science knowledge and culture via teaching and mentorship. He also completed a practicum experience at MATTER, a healthcare incubator in Chicago.

Steve holds an MPH from DePaul University and a BSE in Industrial & Operations Engineering from the University of Michigan. He is also a certified Six Sigma Green Belt.

Steve joined AVIA to impact a greater population in healthcare through digital innovation – blending his interest in technology and his passion to make a difference for patients and families.

Tiwi Oye Manager, Client Engagement

Tiwi Oye
Manager, Client Engagement

As a Manager for Client Engagement, Tiwi plays an integral part in helping health systems link strategy to digital opportunities. Prior to joining the Client Engagement team, Tiwi was a Manager on the Execution team and helped health systems effectively and efficiently implement solutions at scale.

Previously, Tiwi was VP of Operations for a biotechnology startup company. She also held positions with Sg2 Consulting practice as well as AbbVie. Tiwi is also Founder and President of RightStanding Inc., a faith-based non-profit to support the mental and emotional development of teenage girls. She is on the Board of Directors for the non-profit Impacting Lives Foundation, which is dedicated to healthy parental relationships, financial counseling, and global mission work.

Tiwi earned an MPH-Epidemiology and Biostatistics from the University of Illinois at Chicago and a BS in Biology from Loyola University Chicago.

Tiwi joined AVIA for the opportunity to serve as a catalyst for scaling digital solutions in healthcare. She pretty much likes to see things take off!

John Perez Manager, Client Engagement

John Perez
Manager, Client Engagement

As a Manager of the Client Engagement team, John acts as the liaison between AVIA and its member health systems, serving as the day-to-day guide through onboarding, tool selection, contracting, and implementation.

Prior to AVIA, John worked as an Associate for the Huron Consulting Group, where he focused on management and IT consulting within healthcare.  During his time there, John partnered with clients as a trusted liaison to align technology with strategic business initiatives, primarily within the revenue cycle space.

John holds BS in Biomedical Engineering from Vanderbilt University.

John joined AVIA because he is passionate about helping health systems align with the right digital technologies to improve healthcare for all.

Zak Randall Product Manager

Zak Randall
Product Manager

As a member of the Product team, Zak leads the development of AVIA’s digital platform, AVIA Connect. The AVIA Connect platform fosters collaboration and shared learning from others’ experience and expertise. Building on that connectivity, it layers in standard, repeatable tools and processes to accelerate the adoption of emerging solutions that will transform healthcare.

Prior to joining AVIA, Zak worked in Analytics and Strategy at Hub Group. As a founding member of the analytics team, he focused on building short and long-term forecasts and predictive models to optimize network management, improve sales and pricing strategy, and better understand financial drivers in the market.

Zak holds an M.B.A from the University of Chicago’s Booth School of Business and a B.A. in Philosophy from Wheaton College.

Zak joined AVIA because of the culture of shared success and is regularly stunned at the remarkable opportunity to work within his passions – healthcare, technology, and strategy – while making an impact on the lives of others.

John Sippy Full Stack Engineer

John Sippy
Full Stack Engineer

Jaron Wright Full Stack Software Engineer II

Jaron Wright
Full Stack Software Engineer II

As a Full Stack Software Engineer II, Jaron is responsible for the architecture, design, and development of next level collaboration technologies for AVIA.

Prior to joining AVIA, he was consulting for Accenture’s technical practice where he specialized in enterprise social & collaboration technologies. Before settling on software engineering, he worked as an M&A Research Associate for a technology incubator based out of Colorado.

Jaron holds a B.S. summa cum laude from Colorado State University where he attended as a Daniels Scholar. During his education, he served as both the CIO and Lead Technology Analyst of the university’s endowment fund. He also interned with Hewlett Packard and Wolf Robotics.

Jaron joined AVIA because he wanted to make a difference. He could not turn down the opportunity to work alongside the brightest people at the intersection of healthcare and technology.

Ashley Hoehn Talent Acquisition Specialist

Ashley Hoehn
Talent Acquisition Specialist

As Talent Acquisition Specialist, Ashley manages the daily coordination of the AVIA Talent Team & New Hire Orientation.

Prior to joining AVIA, Ashley worked as an Executive Assistant at The Chartis Group and Boston Consulting Group.  She is on the Associate Board of Tutoring Chicago, an organization dedicated to offering tutoring services to economically disadvantaged children.

Ashley is a graduate of Illinois State University.

Ashley was excited to join a company like AVIA that provides a dynamic opportunity to challenge and strengthen individuals in an environment of mutual support and growth.

Ashley Haglund Analyst, Provider Solutions

Ashley Haglund
Analyst, Provider Solutions

Ashley is an analyst with the Provider Solutions team focusing on consumerism capabilities and the solutions that support them from due diligence through to scale.

Prior to her role at AVIA, Ashley spent five years in marketing and communications inside and outside health care before focusing on health care administration and digital health.

Ashley holds a Master’s in Health Services Administration and a Graduate Certificate in Health Informatics, both from the University of Michigan. She attended Michigan State University for her undergraduate studies where she received a B.S. and a B.A. She also actively volunteers with the Epilepsy Foundation of Greater Chicago.

Ashley joined AVIA to support health systems as health care continues to transform.

Phil Ros Analyst, Provider Solutions

Phil Ros
Analyst, Provider Solutions

As a Provider Solutions Analyst, Phil works with the Clinical and Business Operations team and AVIA members to prioritize technology needs, conduct due diligence on innovative companies, and support solution implementation across the AVIA network.

Prior to joining AVIA, Phil worked at Huron Consulting Group and Cedars-Sinai Medical Center. In these roles, he developed and led process and quality improvement initiatives surrounding patient and hospital billing practices, patient experience, care coordination and mental health promotion.

Phil holds an MPH from UCLA and a B.A. from the University of California, Berkeley.

Phil chose to work at AVIA because of his passion for healthcare and technology and is thrilled to work with the most innovative healthcare institutions around the country.

Allison Scott Senior Executive Assistant, Operations

Allison Scott
Senior Executive Assistant, Operations

Lauren Rencher Executive Assistant, Market Strategies & Provider Solutions

Lauren Rencher
Executive Assistant, Market Strategies & Provider Solutions

Lauren oversees the day-to-day relationships with the Market Strategies and Providers Solutions team including scheduling, project management, and cohort logistics. She also provides support to AVIA’s Senior Vice President of Provider Solutions, Amy Stevens.

Prior to joining AVIA, Lauren was an account executive at AT&T and an office coordinator at LaSalle Network. Lauren also has some previous healthcare experience as a licensed benefits consultant for GoHealth.

Lauren holds of BSBA from the University of Missouri-Columbia.

Lauren joined AVIA because of vibrant and unique culture, along with endless professional development and learning opportunities.


Molly Coye Executive-In-Residence

Molly Coye

Dr. Molly Joel Coye is an Executive-in-Residence at AVIA and a member of the board of directors of Aetna, Inc. From 2010-2015, Dr. Coye served as Chief Innovation Officer for UCLA Health and head of the Institute for Innovation at UCLA, where she led the health system in identifying new strategies, technologies, products and services to support the large-scale transformation of healthcare. Dr. Coye also advises technology developers, investors, national health systems, and policy makers about disruptive technologies and business models that accelerate transformation.

From 1999-2010 Dr. Coye was Founder and CEO of the Health Technology Center, the premier forecasting organization for emerging technologies in healthcare. She has also served as Commissioner of Health for the State of New Jersey, Director of the California Department of Health Services, and Head of the Division of Public Health Practice at the Johns Hopkins School of Hygiene.

An elected member of the National Academy of Medicine, Dr. Coye has been a board member of the American Hospital Association and the American Telemedicine Association, and chaired the board of the American Public Health Association and of PATH, one of the largest nonprofit organizations in global health.


Andy Slavitt Senior Advisor

Andy Slavitt
Senior Advisor

Andy Slavitt has decades of private and public sector leadership in health care. Over his career, Andy has shaped some of the most significant and successful initiatives in health care impacting millions of Americans and the shape of the health care system.

For the last two years, he served as the Acting Administrator for the Centers for Medicare & Medicaid Services (CMS) under President Obama, overseeing the Medicaid, Medicare, the Children’s Health Insurance Program, and the Health Insurance Marketplace, where he also oversaw the healthcare.gov turnaround in 2013. Under his leadership, the U.S. health care system saw record reductions in the uninsured rate, nationwide improvements in quality, record low cost growth, and a major resurgence in value-based payment models.

Eric Jensen Advisor

Eric Jensen

Eric is a passionate evangelist for healthcare transformation who has served as a management consultant, entrepreneur, and an operator during the course of his career. As Chief Operating Officer of PhysIQ, Eric is responsible for overseeing commercial operations including marketing, business development, customer success, and product.

Prior to joining PhysIQ, Eric served as COO and Co-Founder of AVIA. He also led the health systems business at Healthgrades, the leading consumer marketing solution for health systems to find, acquire, and retain patients. Earlier in his career, Eric was as an Associate Partner with McKinsey & Company, a global management consulting firm. At McKinsey, Eric served clients across the spectrum of health insurance companies, healthcare providers, and the federal government.

Eric holds an MBA from the Ross School of Business at the University of Michigan and a B.S. in chemical engineering from the Ohio State University.

Neil Jesuele Advisor

Neil Jesuele

Neil Jesuele has had a 42-year career in the consumer and healthcare industries.  For the last 35 years, he has worked in senior positions with Johnson & Johnson and the American Hospital Association with extensive experience in both non-profits and for profits primarily in business development, strategic planning, and general management.    

With the AHA, Neil was its Executive Vice President of Leadership and Business Development and President of its For-Profit Subsidiaries, Health Forum and AHA Services, Inc.  He oversaw the development and growth of numerous companies, subsidiaries and initiatives focused on governance, quality and performance improvement, technology, finance, data, and diversity and inclusion among others.  

He is inspired by the opportunity that now exists to embrace the power of consumerism and technology to drive the necessary transformation of the nation’s health care system.  


Margaret Laws Advisor

Margaret Laws

Margaret has distinguished herself as a catalytic leader in health care, forging cross-sector partnerships that drive positive social impact. Margaret is the President & CEO of HopeLab where she leads a multidisciplinary team combining behavioral science, user-centered design, rigorous research and partnerships with innovators to create technologies and products that help people thrive.

Prior to HopeLab, Margaret spent 17 years at the California HealthCare Foundation in a number of roles, including Director of Public Financing and Policy and Director of the Innovations for the Underserved program. She also founded the CHCF Health Innovation Fund, a mission-focused fund investing in health care technology and service companies that improve access to and lower costs of health care.

Margaret holds a Master’s degree in Public Policy from Harvard University’s John F. Kennedy School of Government and an A.B. in English Literature from Princeton University. She serves on the boards of the Health Initiative of the Americas, Health Leads and the DaVita Village Trust and advises a number of early stage health care services and technology companies.

Steve Lieber Advisor

Steve Lieber

A seasoned healthcare management executive, Steve Lieber has over 35 years of experience in healthcare, primarily in healthcare association management. Currently, Steve works on governance development, business strategy and international expansion for associations and early stage companies.

From 2000 through 2017, Lieber served as President and CEO of HIMSS, the largest healthcare association focused on healthcare information technology (HIT).  Lieber not only served on the Board of Directors of HIMSS and its related corporations, but he also has served on numerous other corporate, non-profit and coalition boards and groups. He is one of the founders of the Certification Commission for HIT and the Health Information Technology Standards Panel, two U.S. federally funded initiatives at the foundation of the U.S. interoperability effort.

Lieber previously served as Executive Director of the Emergency Nurses Association (ENA) for nearly nine years before accepting a position with the American Hospital Association as Vice President, Division of Personal Membership Groups. Prior experience includes Vice President of Operations for the Illinois Hospital Association; Senior Budget Analyst for the Illinois Bureau of the Budget; and Assistant Administrator, Research and Statistics for Arkansas Social Services.

Lieber holds an MA from the School of Social Service Administration at the University of Chicago, a BA in Psychology from the University of Arkansas, and has completed additional course work at the graduate schools of business at both universities and at the Keller Graduate School of Management.

Virginia McFerran Advisor

Virginia McFerran

Virginia is a seasoned healthcare systems executive. She most recently served as Chief Information Officer for the UCLA Health System.

She lectures on entrepreneurship at the University of California, Santa Barbara and in technology and informatics at UCLA. She is on the board of advisors for the UCLA Center for Translational Science Institute.

Virginia holds an MS from Seattle University.

Kavita Patel Advisor

Kavita Patel

Kavita is a Fellow and Managing Director of Delivery System Reform and Clinical Transformation at the Engelberg Center for Healthcare Reform at the Brookings Institution. Her expertise spans delivery system reform, access, and coverage.

Kavita is a board-certified primary care internal medicine physician at Johns Hopkins.

She received her MD at the University of Texas Health Science Center at San Antonio.

Bill Petasnick Advisor

Bill Petasnick

Bill is one of our nation’s leading healthcare executives with over 35 years of senior executive experience. He is the recently retired Chief Executive Officer of Froedtert Health Inc. in Milwaukee

Bill served as chair of the American Hospital Association Board of Trustees, the Wisconsin Hospital Association and the Council of Teaching Hospitals.

He holds an MHA from the University of Minnesota.

Bill has always thought that working in healthcare was a special calling, focusing on the patients has always guided direction and purpose. As the CEO of a major academic medical center he always made sure focus was never lost.

Trevor Price Advisor

Trevor Price

Trevor is Founder and Managing Partner of Oxeon Partners, an investment and retained search firm that invests in and then helps build management teams for healthcare technology and service companies.

Prior to starting Oxeon Partners, Trevor was a Partner & Co-Founder of Daversa Health, a specialized healthcare IT and Services practice within Daversa Partners.

Trevor holds a BA from the University of Pennsylvania.

Oxeon’s mission is to “make people healthier”- Trevor goes home every night from his “job” and looks at his kids in the eyes and says that that is what “I did at “work” that day. I’m a lucky dude.”

Roy Smythe Advisor

Roy Smythe

Roy Smythe, MD has been appointed CEO of HX360. Dr. Smythe has most recently been the first Chief Medical Officer of AVIA. Prior to joining AVIA, Dr. Smythe served as the Senior Vice President for Institute Development and Medical Director of Innovation for the Scott & White Healthcare system. He was also tenured Professor of Surgery, Medicine, and Molecular Medicine, and the Glen and Rita K. Roney Endowed Chair for the Texas A&M Health Science Center.

Dr. Smythe is an expert in the areas of health care innovation and integrated health care delivery strategy. Throughout his career, Dr. Smythe has focused on exploring innovation — as an internationally-recognized specialty surgeon, a leading molecular therapeutics laboratory investigator, a medical school and health system department chair, and health system executive. His time as a health system leader was focused on a number of clinical, academic and administrative areas, including governance, strategic planning and innovation.

He has published more than 300 manuscripts, articles and essays in both the academic and lay press in subject areas ranging from biomedical investigation and clinical delivery process, to the more human aspects of medical care. He is currently a featured contributor for Forbes.

Dr. Smythe is a passionate evangelist for the need to change the way that health care is delivered in our lifetimes, and the ability to do so using strategies and technologies that are currently available.

Alan Weinstein Advisor

Alan Weinstein

Alan it is national leader in the areas of health care management, supply chain optimization and hospital strategy.

Alan founded and is former President of Premier, Inc. Prior to Premier, he worked with various groups of hospitals, including serving as the CEO and founder of the Premier Health Alliance. He also served as the Executive Vice President at the Illinois Hospital Association, the President and Chief Executive Officer of North Suburban Association for Health Resources in Northbrook, Ill., and as the Executive Director of the Midtown Hospital Association in Denver.

Alan holds an MBA from Cornell University and a BA from Allegheny College.